In WWF's health care project, proper attention is also given to monitoring of the social environment to bring about attitudinal changes. In poorer communities, the prevalence of socio-cultural factors such as exploitative working conditions due to unequal status of women has affected safe motherhood for them. Therefore, improvement of working conditions through organised unions and demands to governments, generating additional income through provision of credit and employment are measures that the project has helped to create for a better social environment of the poor women workers.
Another unique aspect is the constant awareness raising efforts through group discussion, nutrition demonstrations, IEC activities and material development workshops. Women themselves prepare material like charts, posters, puppets and develop songs, role plays and skits depicting the various roles of women that make them aware of the double drudgery they go through and suggest ways and means to seek a new lease of life.